Friday, 28 June 2013

The Pause In Global Warming

I speak to many groups of people through the year using my PowerPoint presentations about weather to educate and entertain. Inevitably, at the end of a program, questions about global warming come up. The first thing I say is that there has been no measured surface temperature warming since 1998. This always comes as a shock to everyone in the room. However, as “The Pause” continues it appears more people are beginning to take note. President Obama is not one of them. In a press conference after his re-election he said “What we do know is the temperature around the globe is increasing faster than was predicted even 10 years ago.”

Having worked as a television meteorologist for 25 years, I am keenly aware of how the news media approaches global warming. In all forms of news media it is critical to craft a series of captivating, dramatic stories that will attract the largest audience. Unlike the hundreds of government agencies that get their money directly from Federal Government, media companies need to make their money directly from the people in society. The best way to do that is to have as many people as possible watch, read or listen to your news stories so that advertisers will want to sell their products on your station, website, newspaper or radio station. Global warming is the perfect captivating story.

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